Institute logos are often made up of a signature object or
being in their logos such as the Universal Globe and MGM’s Lion. This shows
that by having this feature will make the logo more likely to be remembered by
the audience of the film allowing the institute to become well known. They also
usually feature an animation instead of a still image in order to make the logo
look more interesting to the audience and many are made up of bright colours in
order to make them appealing.
Kieran Belshaw

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